Nike starts its new “RED” campaign today.
“We’re working with Nike to leverage the power of sport to fight HIV and AIDS in Africa. Together we’re focusing on two initiatives: Educate and Medicate. Our aim is to ensure that HIV positive people in Africa have access to the medicine they need to stay alive and to continue to build education programs through the power of sport.”
The first product to be introduced are NIKE “RED” laces. These laces were made for soccer players in London, but are available to everyone tomorrow at www.Nikestore.com